WHY LIST WITH GEMMA GROUP?
Company and Industry Knowledge – GEMMA GROUP is a leader in the Business Brokerage Industry. The firm has been involved in many business sales transactions over the past decade. Each transaction is different and brings with it new challenges to the firm to solve on behalf of its Seller and Buyer Clients.
Qualified Buyers, Accurate Listings - Due Diligence is a two way street. "Window shoppers" are common in business-brokering, and GEMMA GROUP’s process for buyer qualification ensures that only interested buyers with the required funds will be shown your business. On the other hand, we carefully study the financial information for every one of our businesses. By only showing quality listings to qualified buyers, GEMMA GROUP builds the trust of both parties, to ensure a smooth transaction.
Dynamic Marketing - Different listings are best served by different approaches to marketing. GEMMA GROUP ensures that all of our listings receive proper advertising and marketing opportunities. Our marketing-mix includes Newspaper, targeted E-mails with listings that match a Buyer’s criteria, and; we market to the local centers of influence.
Skilled Negotiation, Proven Agreements - Our contracts and agreements are proven to be solid and to benefit both parties. Furthermore, our brokers are highly skilled in negotiation. We represent both buyers and sellers, and our goal is not to make a quick sale, but to forge a deal between the two parties that will create a Win/Win for both Buyer and Seller.
Proper Business Valuation - Determining the right price for a business is not a simple process. There are many 'rules-of-thumb' and valuation methods. On one hand, failing to factor in all the benefits and or; deficiencies of the business can cause a seller to undervalue or overprice his business. On the other hand, many buyers will spend too much time and money on their prospective acquisition, simply because a professional business appraisal is difficult to get. GEMMA GROUP mitigates away the confusion by appraising the business correctly the first time.